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The East Coast Economic Region (ECER) is a new economic development corridor covering peninsula Malaysias' East Coast states of Kelantan, Terengganu, Pahang and Mersing at the north western tip of Johor.
The ECER has identified the tourism potential in Terengganu as a proposed major stimulant to the Terengganu economy and the state is planned to be the dynamic Tourism Gateway to the East Coast Economic Region.
For centuries highly skilled craftsmen have been building boats here and passing down the knowledge to their descendents to the extent that drawings or blueprints are never needed to achieve a vessel capable of conquering the high seas and more importantly satisfying some savvy nautical customers!
Duyung Island is home to the Traditional Malay Boat Building Business that is growing a worldwide reputation for their superb craftsmanship.
The East Coast Economic Region are providing this opportunity for change now and it will be up to Terengganu business to respond with vision and foresight to decide where the best profits can be made.
Every Terengganu businessman worth his salt will know that wherever there is state investment and infrastructure improvements there will be opportunities arising for an astute Terengganu business to be established.
Continuing the environmental theme, 3 new state parks will be developed to protect and conserve the biodiversity and ecology of the Terengganu Hills, Setiu Wetlands and Kenyir State Park, while it is also planned to upgrade the Terengganu Global Marine Turtle Observatory (TGMTO) in Rantau Abang.
Environmental sustainability is taken seriously by the ECER and the setting up of waste management systems on the islands of Redang, Perhentian and Kapas will ensure an ongoing clean and sustainable environment for generations to come.
Improvements in the infrastructure such as Kuala Terengganu airport being an international airport and the completion of the 350 km East Coast Expressway connecting Kuala Lumpur and Kuala Terengganu will have a major positive impact on the Terengganu economy with the areas designated for investment along this route offering numerous opportunities for Terengganu business.
The re-structuring of KTCC will present a better planned city complete with souvenir shops, tourist information centre, central market, food courts and handicraft centres to entice prospective Terengganu business.
The investment and development of the new Kuala Terengganu City Centre (KTCC) will strengthen the image of Kuala Terengganu as a vibrant Heritage Waterfront City.
The diverse and unique tourist attractions for sustainable island tourism, eco-tourism, urban tourism, and its distinctive cultural and heritage tourism is seen as a potential massive boon to the Terengganu economy that can be further developed and promoted to the benefit of everyone.
2008 was the year that oversaw the Kuala Terengganu elevation to city status, it also saw a re-birth as Kuala Terengganu is now to be known as the 'heritage waterfront city' with the hope that one day it will eclipse as a tourist attraction the other waterfront cities in Malaysia.
The main aims of the ECER are to move the economy up the value chain by raising the capacity for knowledge and innovation whilst addressing persistent socio-economic inequalities constructively and productively leading to an improved standard and sustainability of the quality of life.
The anticipated growth for the Terengganu economy from the ECER development is a welcome boost to Terengganu business that will yield many opportunities for the astute Terengganu businessman.

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The East Coast Economic Region ECER